News

Diversity -- it's just good business

Diversity is a journey, not a destination. New Zealand businesses have already come a long way, from simply acknowledging we have become a diverse society to truly embracing diversity in the workplace.Now our goal is to move to...

Debbie Mayo-Smith: Two surefire ways to fail in online marketing

Last week I wrote about Getting Gold In Database Marketing and the three top elements were: 1. Never let a viable prospect go before asking if they'd like to go on your database. 2. Targeting equals success. 3. Limit the...

Graham McGregor: How to positively persuade people with your marketing

Have you ever found yourself donating to a cause you've never heard of?Buying something you didn't need because you liked the person selling it?Volunteering time you didn't really have?Professor of psychology, Robert Cialdini...