News

Graham McGregor: Using the 'simplify principle' to boost sales

I'm a big fan of products and services that are simple to use. So I wrote a popular Herald column recently on this topic. Which is why I was delighted to read a copy of a brand new book by Richad Koch the best selling author...

Kiwi travel gear start up gets kickstart boost

A travel gear start-up aimed at adventurous women has received a strong backing after a Kickstarter campaign.Two young New Zealanders have created a brand of colourful travel gear after a "re-think" of how women want to travel....

Graham McGregor: On the value of recycled marketing

Recycling is big business all around the world today.Recycling makes sense because it means we get to reuse material more than once rather than just throw it away. And recycling is also a valuable strategy to use in your marketing....