News

Graham McGregor: Marketing professional services

In this column I'd like to share three simple strategies that will help any professional services firm to market their business more effectively. The three strategies are: 1: Get noticed and build an audience of 'raving fans'...

Debbie Mayo-Smith: How to easily view your website traffic

Most of us hope that our website (or app) acts as the golden goose. Delivering customers to our virtual door step. Letting them help themselves to all the information we put in our sites about our businesses. Our staff. Our products...

Building a brand crucial for exports

Kiwi firms are getting better at building their unique New Zealand brands overseas, but need to prioritise their marketing with getting deals done.That's the advice from marketing experts who say that building a New Zealand brand...